Democratising MarTech to Learn.Innovate.Grow
Enabling marketers to make most of their MarTech stack - to understand their customers better, build better experiences and achieve business-growth
Enabling marketers to make most of their MarTech stack - to understand their customers better, build better experiences and achieve business-growth
We work with you and your data to drive positive change within your business, organisation or institution.
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Use our extensive and hard-earned experience in data and MarTech to help you improve your marketing effectiveness and get the most out of your investment.
We provide highly efficient and scalable MarTech Operations teams, who work alongside your teams to help them get started with your MarTech stack, fill any short-term skills or resource gaps you may have, review your deployment and processes with a view to recommending actionable improvements.
Customised MarTech trainings covering both commercial as well as technical aspects, to help your MarTech as well as other teams to make the most out of your MarTech investment
Rajneesh is a MarTech expert who can deliver huge value to an organisations digital marketing efforts. We have used Rajneesh's services over the last few years in the areas of personalisation, CDP and decisioning to create the best omni-channel customer experience. Raj has a real ability to cover the technical complexities of MarTech integrations and deliver commercial uses cases in a business friendly manner. I highly recommend him to any digital savvy organisation.
I worked with Rajneesh at Vodafone, as a market (Greece) but as part of some Vodafone Group, projects as well. I was always amazed by his deep knowledge in MarTech and all data-driven marketing initiatives, constantly willing to identify the ideal use case for your projects and campaigns, and find, show and train on the data integration, activation and solution, for the desired business outcome. Rajneesh is a true MarTech enthusiast and evangelist, ready to speak business, but roll up his sleeves and go deep into technicalities, and even coding! Raj is a very talented person, a technical marketer, but -more importantly- is very charismatic, always with good will!
Our services touch all aspects of MarTech - from strategy to execution and enabling teams to make most out of the existing stack
We are proud partners of some of the most well-know MarTech platforms
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Building a community of like-minded MarTech practitioners to work on common challenges and help each other in identifying innovative solutions.
Working together as a team to solve common business challenges, by leveraging each others' strengths. We act as a team-player and build relationships and hence move away from acting as a lone-shark
Challenging the status-quo to bring up new ideas through data-insights and innovation. Going beyond day-to-day role and stepping out of comfort zone to take on new challenges that probably makes us uncomfortable but ultimately helps us grow our clients.
Using always-on-learning as an approach to keep learning/unlearning/re-learning and understand what we can do differently.
I must admit that writing this particular article has been challenging for me. It pushed me beyond my comfort zone, which usually revolves around analytics, Experience Optimisation, campaign strategies, and data-driven stories. In my quest for knowledge, I enrolled in a couple of online courses related to the topic. During my research, I came across […]
Read MoreA few weeks ago, while I was using the LinkedIn app for a couple of hours and engaging with articles by liking them, I received a prompt asking me to rate their mobile app. Same day, right after installing another mobile app, I was presented with this message: It’s not surprising which prompt I responded […]
Read MoreHave you ever pondered the strategic placement of advertisements for fatigue tonics and medications at travel-centric destinations like train stations and bustling commuter hubs? Research shared by The Sleep Doctor suggests that travel is identified as a significant factor contributing to fatigue. Their research indicates that 26.8% of adults in the United States who have […]
Read MoreIf your MarTech programme is not delivering the highest ROI of all of your marketing spend, then we should talk.
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