WHAT – Q.5 of 6 key questions to unlock personalisation
I must admit that writing this particular article has been challenging for me. It pushed me beyond my comfort zone, which usually revolves around analytics, Experience Optimisation, campaign strategies, and data-driven stories. In my quest for knowledge, I enrolled in a couple of online courses related to the topic. During my research, I came across […]
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WHEN – Q.4 of 6 key questions to unlock personalisation
A few weeks ago, while I was using the LinkedIn app for a couple of hours and engaging with articles by liking them, I received a prompt asking me to rate their mobile app. Same day, right after installing another mobile app, I was presented with this message: It’s not surprising which prompt I responded […]
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WHERE – Q.3 of 6 key questions to unlock personalisation
Have you ever pondered the strategic placement of advertisements for fatigue tonics and medications at travel-centric destinations like train stations and bustling commuter hubs? Research shared by The Sleep Doctor suggests that travel is identified as a significant factor contributing to fatigue. Their research indicates that 26.8% of adults in the United States who have […]
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WHO – Q.2 of 6 key questions to unlock personalisation
In my previous blog post, we delved into the crucial question of WHY when it comes to developing a personalisation strategy. We explored how well-defined business objectives can serve as the foundation for brands and campaign experts to align their efforts and encourage collaboration among digital and marketing teams. Now, let’s progress to the next […]
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WHY – Q.1 of 6 key questions to unlock personalisation
In this post, which focuses on setting objectives for personalisation, the above quote by NFL coaching legend George Hala serves as a solid foundation. The quote emphasises the importance of having a clearly defined objective, which is essential for successful personalisation campaigns. To illustrate this point, consider a runner endlessly circling a track with no […]
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Unlocking Personalisation: The 6 Key Questions You Need to Answer
Assuming you’re already aware of the importance of delivering relevant experiences, I won’t waste your time with another article on why digital personalisation is critical for business success. Instead, I want to address the challenge that personalisation managers face every day: ensuring the success of personalisation across various digital properties belonging to their brands or […]
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